EVERYBODY HAS A STORY TO TELL
Vinegar-Based Productions (VBP) is a full-service marketing agency serving the Triangle area of North Carolina. In honor of our 40th anniversary, the team at Jennings Healthcare Marketing is launching VBP to serve local businesses. As the team that runs a nationally regarded healthcare marketing firm based in Chapel Hill, it was our desire to develop an offshoot of Jennings that would allow us to return to work with the local community and build strong bonds. While Jennings will continue to focus exclusively on healthcare marketing, VBP will allow us to branch out into other industries and provide the opportunity to work with local clients.
Vinegar-Based Productions (VBP) specializes in video production, content development/marketing, brand development, social media, digital marketing, logo creation, print ad/radio/television production, and web development.
The team at VBP has worked with clients in a variety of industries including travel/tourism, retail, food service, medical devices, telecom, education/academia, not-for-profits, real estate/building, transportation/trucking, B2B, and many more.
And if you’re wondering about the name…physically, we’re right in the middle of the state’s never-ending debate over eastern or western style barbecue. Our vote falls squarely in the eastern vinegar-based recipe. We love it because it relies on a central ingredient seasoned just so: slow-roasted pork with salt, peppers, vinegar, and a little sugar. It’s simple and it’s perfection.
1979: Jennings & Company launches in Chapel Hill, NC by Roger and Dorothy Jennings
1995: Dan Dunlop joins Jennings
1996: Paige Zinn joins Jennings
2012: Dan Dunlop and Paige Zinn purchase Jennings & Company and decide to reposition the company to focus on healthcare marketing; it is renamed Jennings Healthcare Marketing
2019: Dan and Paige launch Vinegar-Based Productions to serve the local market